Marketing planning Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing intend - Essay ExampleIn the recent past, the view of marketing planning has changed from various perspectives (Hatton 12). Companies nowadays put in strong efforts to identify the problems of market and cast a strategy only on that basis. In the similar way, the technique of promotion has undergone drastic changes. on that point have been evident changes in the strategies of selling as intumesce. Considering the scenario of the market, aggressive and push selling are being are being actively pursued by the companies. P&G created an artificial demand in the market for their product Surf Excel, which clearly exemplifies an innovative marketing technique. Another evident change is the increase stress on the consumer needs and go to market approach. In the meantime, future planning has been also considered beta by the marketers. However, the cogency of an organization to predict its future marketing activity depends upon the level of competence. In addition, their abil ity to adapt to a particular situation also acts as a decisive factor. This is because the future is enigmatical and it is impossible to predict the situation of market 2-3 years down the line. The marketing planning of an organization helps in identifying the most appropriate direction a federation should move, while operating in the market. Furthermore, a well defined marketing plan allows a firm to accurately define the tasks and responsibilities and also provide smash insights to the market and economy. Hence, it is apparent that with a better marketing plan, a attach to will be commensurate to save resources as well as time. Therefore it can be affirmed that marketing planning is essential in the strategic planning process of a firm (McDonald 1-10). This study aims to create a marketing plan for a product/company by analysing the market situation of the chosen firm. The company chosen in this aspect is Vodafone UK and the product for which the marketing plan will be develo ped is their telecom services. Therefore, a brief overview of the chosen company is presented below. Vodafone A Brief Overview Vodafone Group plc, commonly known as Vodafone is a telecommunication company based in UK. The company offers telecommunication services and other cerebrate services to both end customers and business customers. The company initiated its business venture in the year 1991 in the city of Newbury, Berkshire, United Kingdom. However, at present the company is headquartered in London, UK. In terms of the overall gross as well as the number of subscribers, the company is presently ranked in the second position. The company is only behind China Mobile, which is the largest telecommunication company of the world. The company presently operates in 30 countries of the world. In addition, it also carries out operation in 40 other countries with partner networks. The company employs around 86,400 peck across the globe. One of the positive aspects of the company is th at despite being a telecommunication firm, the company has a diversified product line. For example, Vodafone offers telecommunication services, internet services, DTH services and also sells different enterprise system solutions. Additionally, the